Thomas + Victoria’s Modern Downtown Wedding

From wedding invitation design to a coordinating paper airplane send-off, we loved designing and planning this couple’s big day. The bride and groom both work for the University of Florida’s English Language Institute and are passionate about travel and their family history. We combined the two to create a “Languages of Love” theme. Each table was labeled after the word “love” in a different language. Old black and white family photos accompanied each table marker for a personal and meaningful touch and a paper airplane send-off punctuated the end of the night.

I actually get emotional thinking about how special Mercer + Smith are to me after helping us plan our wedding. They came recommended by The Wooly’s event coordinator, Bailey Bruce (also highly recommend), and we discovered a true gem. We got the “Magnolia” package and they planned our wedding in a little less than six months. From the vendor sourcing to the timeline to the walkthroughs to the coordination to the decor to the stationery, we were impressed at every turn with their creativity and professionalism. – Victoria Dolce

Here are some of our favorite photos from the day by Rob Witzel Photography.


We were lucky enough to work with our favorite florist, Ladybug Blooms, again for the ceremony + reception florals. The bride wanted to keep in line with the modern theme and requested an understated, fresh look for the flower arrangements. The ceremony floral accents were kept simple to highlight the natural beauty of the sanctuary. A garland of olive branches lined the railings of the steps leading to the altar. The bride & bridesmaids carried calla lily bouquets while the reception table arrangements featured anemone, ranunculus, and lisianthus. Mariana created the most beautiful interpretation of Victoria’s idea. It accented the day perfectly. 


From grand entrance to send-off, the reception went off without a hitch! Thomas + Victoria opted for a buffet dining style and a tower of cupcakes in lieu of a traditional wedding cake. Our favorite little touches were the framed vintage family photos at each table and slender black pillar candles burning intimately inside geometric candle holders. The paper airplane send-off was a perfect fit for these University academics!


Ceremony: St. Augustine Catholic Church, Gainesville, FL 

Reception: The Wooly, Gainesville, FL 

Wedding Planners: Mercer + Smith Events, Gainesville, FL + Saint Augustine, FL

Photographer: Rob Witzel Photography, Atlanta, GA

Florals: Ladybug Blooms, Gainesvlle, FL

Catering: The Top Restaurant, Gainesville, FL

Decorations: Mercer + Smith Events Gainesville, FL + Saint Augustine, FL

Lighting: Everyman Sound Company, Gainesville, FL

Tables + Linen Rental: Pre Event Resources, Gainesville, FL

Entertainment: DJ Cam

All Setup + Day-Of Coordination: Mercer + Smith Events Gainesville, FL + Saint Augustine, FL


Back in April after touring their venues together, we sat down with Thomas and Victoria at Alpin Bistro, our favorite downtown brunch spot, for a custom invitation design consultation. Thomas and Victoria chose the materials, style, and formality of their invites by combining what they like from invitations they’ve received and excluding what they hate – generic fonts, spelling errors and casual wording. We were planning a super formal and traditional church ceremony, but their reception venue, The Wooly, has such a modern and alternative feel. They really wanted to combine both worlds and capture that vibe with their invitations.

We honored tradition by keeping the verbiage formal, while bold geometric lines and a san serif font gave it a modern, clean feel.

Our ultra organized bride chose to include a rehearsal dinner invitation along with the wedding invite and RSVP card. Loved this extra touch.

For a Catholic mass ceremony, a nuptial program is a must. We were thrilled to design every piece in the same style for a cohesive look.